A Responsible Brand knows what it stands for, has a business strategy that delivers on that purpose, and artfully demonstrates itself in the marketplace. This 52-page toolkit and collection of 17 large format posters is chock full of activities, worksheets, helpful tips and a thorough case study to help you explore and define the powerful trifecta of a Responsible Brand: Organizational Culture, Business Strategy and Brand Marketing.
is designed for business and marcomm leaders of small- to medium-sized companies, nonprofits and foundations, and social enterprises. Its easy-to-follow activities lend themselves to workshop-style sessions with your leadership team.
Inside, you'll find…
- Self-guided, step-by-step activities and worksheets to articulate your organizational culture, business strategy and brand marketing
- A thorough case study providing an easy-to-understand example for all activities
- Print-ready, large format posters of all worksheets for group workshops
Seriously, pay-what-you-want! Donations help support our mission to keep these tools available for free. Anything helps! We recommend a donation of $15-25 for this toolkit.
You'll get a 52 page toolkit, and 17 large format posters for group facilitation. This digital download is available on a pay-what-you-want basis. Any donation helps, and is greatly appreciated! If you are able to donate, $15-25 USD is recommended!