Coming up with a brand name can be challenging.

At the end of the day, brand names have a connection to the company’s product, service, founders, or ethos.

Choosing the right name for your brand or project is critical, but often we face writers-block when tasked with coming up with something. This toolkit is designed to ease the process of generating a new name, by breaking things down into simple steps.

Untitled is written by Kiera Smith. Kiera Smith serves as a Design Researcher at verynice. She earned her degree in "Arts, Technology, and Business of Innovation" from the University of Southern California and now leads UI and UX projects at verynice, ranging from website development to toolkit creation. She is dedicated to enhancing accessibility and ensuring projects are inclusive to a diverse range of life experiences. Her ongoing commitment to her personal research in accessibility underscores her aspirations for a more inclusive design landscape.

What's the deal with this being Pay-What-You-Want??

The toolkit is available on a Pay-What-You-Want basis. We do not expect any compensation for our resources/materials as we want this to be as accessible as possible to anyone and everyone. Our mission is to build capacity, not to make money. This said, if you are able to contribute, it is greatly appreciated! We recommend a donation of $5-10. Proceeds are donated to the Altadena Recovery Team to support LA wildfire victims. Thanks in advance for your support!